Exploring the Experience of Virtual Gifts   

Amazon Kindle

The Amazon Kindle team noticed that the number of ebooks given as gifts was not as high as the physical books given as gifts, despite the connivence associated with ebooks. They knew something about the current gift giving experience wasn’t working, but they didn’t know what or how to solve it. As a summer intern I was given the opportunity to explore this problem and propose a solution.

  • UX Designer
  • Summer 2014
  • Wireframing, Prototyping, Presenting

Part of the user flow when gifting an ebook


This was an individual project where I was the UX Researcher and Designer. I conducted exploratory research, and then used this research as the basis for developing the ideal user experience for gifting ebooks. I followed Amazon’s design methodology and used an iterative process to go from research to a high-fidelity prototype in three months.

To comply with my non-disclosure agreement, I have not included any details of this case study.