Design thinking is a method for focusing on the human needs behind the business goals when designing a product, service, or experience. Over the years I’ve participated in and lead many design thinking workshops to help diverse teams solve complex problems. Each workshop is different so I rely on my toolbox of exercises to help any team to distill problems down to user needs, generate ideas to address those needs, and iterate on those concepts. I’m committed to thoughtful design because I believe the choices we make can have lasting impacts on people’s lives.
Each workshop I lead follows a similar pattern:
This is a photograph of a design thinking workshop with NYFA (New York Foundation for the Arts) that I helped facilitate in February 2016. We explored ways to improve their Arts-Business Incubator program for artists. You can learn more about the ongoing partnership between IBM Design and NYFA in this white paper on Cultural Entrepreneurship.
The early days of the z/OSMF redesign. We explored the needs of the systems programmer who would be using the product to make sure that we were solving problems that mattered.
This is a photograph of a workshop that I facilitated to bring together the different cloud product teams within IBM Z.